Joshua Minor
2017-06-16 19:41:23 UTC
I recently ran across this quote[1]:
*âWhen I started out in my career, design was seen as a necessary evil,
especially in relation to technology. It moved into this phase where all of
the sudden people saw design as a corporate identity thing, like âall of
our products need to look alike.â In the early 1990s, it moved into
innovation for innovationâs sake. And then there started being this shift,
driven somewhat by Apple, where people began to understand that design was
what made them want your technology to be part of their lives."*
- Robert Brunner, industrial designer who worked for many years at Apple
and now runs his own design studio.
It really struck me as relevant to the changes we have seen/hope to see at
the foundation, w/r/t design's role.
Have a nice weekend all,
Josh
[1] -
https://www.theatlantic.com/technology/archive/2017/06/what-apple-thought-the-iphone-might-look-like-in-1995/530085/
*âWhen I started out in my career, design was seen as a necessary evil,
especially in relation to technology. It moved into this phase where all of
the sudden people saw design as a corporate identity thing, like âall of
our products need to look alike.â In the early 1990s, it moved into
innovation for innovationâs sake. And then there started being this shift,
driven somewhat by Apple, where people began to understand that design was
what made them want your technology to be part of their lives."*
- Robert Brunner, industrial designer who worked for many years at Apple
and now runs his own design studio.
It really struck me as relevant to the changes we have seen/hope to see at
the foundation, w/r/t design's role.
Have a nice weekend all,
Josh
[1] -
https://www.theatlantic.com/technology/archive/2017/06/what-apple-thought-the-iphone-might-look-like-in-1995/530085/