[Design] Chinese UI trends

[Toby Negrin]

Love these:

http://dangrover.com/blog/2016/01/31/more-chinese-mobile-ui-trends.html

-Toby

[Rob Lanphier]

Post by Toby Negrin
http://dangrover.com/blog/2016/01/31/more-chinese-mobile-ui-trends.html

Thanks Toby! This is indeed a really fascinating in-depth look at the web
experience for a huge number of users, and good food for thought for those
of us who don't understand a second language (especially one primarily
expressed in a non-Latin character set)

Rob

[Isarra Yos]

Very cool, and stories like these can be useful just in general for
getting away from assumptions we didn't even know we had.

Thanks for sharing!

-I

Post by Toby Negrin
http://dangrover.com/blog/2016/01/31/more-chinese-mobile-ui-trends.html
-Toby

[Corey Floyd]

Yeah - this is a pretty great article - so many things in there we don’t
really even consider in the US.

Post by Isarra Yos
Very cool, and stories like these can be useful just in general for
getting away from assumptions we didn't even know we had.
Thanks for sharing!
-I

Post by Toby Negrin
http://dangrover.com/blog/2016/01/31/more-chinese-mobile-ui-trends.html
-Toby

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[Jon Robson]

Thanks for sharing. I find these design challenges in other countries
particularly interesting.

I use Wechat (the company the writer works for) quite regularly and it's
fascinating to see how differently the Chinese market works. That app has
been such a success that people use it for payments (you can pay for your
Uber like experience by sharing a QR code with the driver and them sending
you a bill which you pay before leaving the car using Wechats billing
system) and there are companies making wechat specific html 5 advert
campaigns. One interesting/effective one pushed my way was a link that was
delivered via QR code and gave the impression a celebrity was ringing you.
It's all in Chinese but hopefully, you'll get the idea of the experience
they are trying to create by viewing it despite the language barrier:
http://wefire.qq.com/act/a20150826kris/pc/

Other things I picked up about web design from my time in China:

* Phones are prevalent in China and all the apps they were using were
unfamiliar to me. Most seemed to be chat apps.
* Typing Chinese I am told is difficult hence why many successful apps made
voice a top priority. It's possibly why WhatsApp failed in that market and
Wechat did so well.
* The Chinese equivalent of Uber doesn't use surge pricing. Instead it
allows you to raise the tip the driver will get for picking you up. So when
you really need one... You just shift it up as high as you possibly can. I
guess this works better in that market.

All this leads me to believe that to be truly effective in disseminating
our own knowledge we need to not only be translating our content/designs
but designing/or empowering others to design for these different linguistic
audiences.

It also reminds me about our hamburger icon and all the discussions we've
had previously on this list about it (
http://www.bbc.com/news/magazine-31602745)

Post by Corey Floyd
Yeah - this is a pretty great article - so many things in there we don’t
really even consider in the US.

Post by Isarra Yos
Very cool, and stories like these can be useful just in general for
getting away from assumptions we didn't even know we had.
Thanks for sharing!
-I

Post by Toby Negrin
http://dangrover.com/blog/2016/01/31/more-chinese-mobile-ui-trends.html
-Toby

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--
Corey Floyd
Software Engineer
Mobile Apps / iOS
Wikimedia Foundation
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